7 Steps for an Effective Weekly Social Media Marketing Schedule

Here’s a 7 step social media marketing schedule I follow. It’s not definitive but I have found it to be effective and would welcome your views and thoughts.  Hopefully this may stimulate ideas to help you create your own schedule that will meet yours and your social communities’ needs.

1          Twice a day

• Check your Twitter feed. Reply when required and check the keywords you are listening for. Join a conversation or two.
• Check your LinkedIn profile and visit some of the Groups you are in. Engage with your LinkedIn network in some way twice a day, every day.
• Check your Facebook Page company page. Post something of value or respond to comments.
• Check your Google+ page and company page. Post something of value or respond to comments.
• Check your Google Alerts for information on your competitors, mentions of your own brand and articles you feel are worth sharing with your community.

2          Once a week

• Work on your Twitter and Facebook lists as well as your Google+ circles to be better organised to send targeted marketing messages when appropriate.
• Spend some time with LinkedIn discussions in the Groups you belong to. Respond to some relevant posts and start a few discussions.
• Schedule tweets and status updates for the next week so you are consistently providing your connections with valuable information.
• Spend some time building relationships with other influencers.
• Keep up to date on new products and social tools that will increase your efficiency and reach.

3          Monday

Schedule your tweets and status updates to your social profiles.  Provide meaningful content in addition to the content you scheduled in your once a week session. This information may be less generic than the other things you scheduled.

4          Mondays and Wednesdays

Get involved in an industry specific conversation on Twitter.

5          Tuesdays

Respond to blog comments on your blog and leave a comment or two on another blog. Remember what I said about building trust and credibility!

6          Thursdays

Respond to comments within your Facebook and Google+ posts and updates

7          Fridays

Check on the things you’ve been listening to. This would also be a good day to take a look at your analytics and analyse your website and blog traffic for the week.

Your schedule could well be very different from this one. Consider your time commitments. Be sure you are leaving time for yourself to do all the important things that are relevant to your business. Make the schedule something you will really do every week. Tweak the schedule along the way but remember that consistency is the key.

Feel free to share some of your own ideas below!